So do you think you are just going to release an album and then advertise on your Facebook? Unless you played your ass off the previous year, or already have a large following, then you will fail. It takes dedication to make it as a musician...and in some cases that isn't even enough. Here is a great scenario that will get you on the right track.
First thing is first. Record the best damn album possible with what equipment you have. Be sure to hire a photographer and do a couple of photo sessions. We don't need anymore album covers with selfies of you and your guitar walking on the rail road tracks. Besides, you might get run over by a train that way. I know because I work for the rail road. Your image is important. Another thing you could do is make a lyric video for one of your tracks. Be sure to pick out which track you think people would like the most, or which would make the better video. Doing all of this beforehand prepares you for your release. The next part will then be fun.
The next step is to get your name out there. Start with all of the open mics in your area and then branch out to close towns/cities. Find local musicians on Facebook and follow them and follow their friends too because chances are they are musicians. Keep track of all the places they advertise and go to those places. Be a regular at some of these venues. Plan your whole month out with open mics and meet and play with local musicians. Play your ass off for the next six months. Be sure to introduce yourself before you start playing and tell them your social media tags so they can find you and follow you. Once you get followers, use Facebook Live and Periscope to interact with your followers. Once you have people stomping their feet, singing your lyrics, and stalking you, then its almost time to release your album. First, drop your video you made months ago and tell your fans to share it on their social media. A week after you drop the video, upload two songs on Soundcloud and tell them to share that too. Make sure it isn't the same song as your video. Finally, have a CD release party at one the venues you visited regularly for the past year and enjoy! Be sure to bring CD's to sell and enjoy your fan's reactions!